A Swiss Watchmaker True To Its Values
The Swiss family firm RAYMOND WEIL, founded in Geneva in 1976, enjoys a special position in the exclusive world of luxury watchmaking.
RAYMOND WEIL stands out for its dynamism and pioneering character, striving constantly to create timepieces, which reflect the Brand’s values of independence, creativity and watchmaking savoir-faire – at attractive prices.
RAYMOND WEIL is present across the globe and has enjoyed spectacular and constant growth in every market. Under the leadership of Olivier Bernheim, President and CEO – latterly joined by his two sons Elie (Marketing Director) and Pierre (Sales Director), both grandsons of company founder Mr Raymond Weil – the firm has continued to expand and innovate in the fields of product research and development, marketing and communication.
The strategy adopted in recent years has assuredly contributed to RAYMOND WEIL’s impact on the watchmaking world. Key factors in the firm’s success include the constant renewal of its product range, with the introduction of new, increasingly sophisticated mechanical timepieces, strengthening collections at the lower end of the price-range, a wider-reaching communications strategy and the launch of the RW Club (the first club to be set up by a luxury watchmaking brand).
‘INDEPENDENCE is a state of mind.’
The Geneva firm’s motto offers a clear indication of why RAYMOND WEIL stands out amongst luxury watchmakers as an audacious, youthful, dynamic, innovative brand, which has successfully adapted to developments in its field – and adopted the innovations needed to remain a market-leader. ‘INDEPENDENCE is a state of mind’ embodies the approach of both the firm and the people behind its success – and pays tribute to the patrimony and heritage of a family, whose leitmotif is independence.
As reflected in the names of its collections (Wagner’s Parsifal, Verdi’s Nabucco, Mozart’s Don Giovanni, etc.), RAYMOND WEIL has been involved in the world of art and culture since it was founded. The Brand has long enjoyed close links with the world of music, designing unique timepieces for international artists and partnering prominent musical events.
S. Weisz Uurwerken BV is the official distributor of Raymond Weil in The Netherlands.