With its robust and sporty lifestyle watches, quality Swiss brand Swiss Military Hanowa stands for an individual and quality-conscious lifestyle. Since the 1990s the brand, which emanated from Hanowa, specialising in these attributes. In 2013, Swiss Military Hanowa celebrated the 50-year anniversary of Hanowa
The History of Swiss Military Hanowa
The history of Hanowa begins in 1961, when Hans Noll starts as sales manager for a medium sized watchmaker in Biel. With a distinct entrepreneurial spirit Hans Noll is soon able to fulfill his dream and in 1963 he launches his own company with his wife Elisabet, naming it Hanowa – composed of HAns NOll WAtches.
In 1990 Hans Noll launches a brand which bases itself on the original quintessence of Hanowa and combines Swiss-made quality with sporty design. The add-on of ‘Swiss Military’ emphasizes the core qualities of the watches, which target an active group with their robust case and water resistance. SWISS MILITARY HANOWA watches epitomise the exceptional values of the Swiss military through attributes like robustness, endurance and high precision as well as the ability to function in extreme outdoor conditions.
After the successful launch of SWISS MILITARY HANOWA in the 1990s, in Switzerland, the dependable Swiss-made precision chronometers soon conquer the international market as well.
Swiss businessman Christian Frommherz, a visionary and longstanding business partner, took over Hanowa AG in 2010 and now continues the tradition of the brand.
Today, Swiss Military Hanowa is a well-established Swiss watch brand with a great expertise in the field of sports, performance and lifestyle watches and can proudly look back on already 50 years of history. It appeals to consumers across generations offering excellent value for money timepieces with distinct characteristics.
The Weisz Group is the official distributor for Swiss Military Hanowa in the Benelux.