Danish Design 2014 - BaselWorld News

Danish Design – Baselworld 2014


Wrist watches used to be simple, good looking timekeepers, which men and women coveted because they wanted to know the time and possibly the date. Since the 1990’s watches have gradually evolved into pieces of jewellery with dials that showed all kinds of information in a most confusing way. Over the last years a return to more elegant, classy values can be noticed, with DANISH DESIGN leading the way.

DANISH DESIGN develops watches in the time-honoured way Scandinavian designers have always worked. They based their work on a combination of artisan skills and a typical North-European love of simple lines, creating watches that look great, are comfortable to wear end represent excellent value for money. It’s no coincidence DANISH DESIGN watches are sold all over the world.

A complete range of models in different sizes ensures everybody can easily find a DANISH DESIGN watch that suits him or her. Each watch is manufactured using the best materials and is carefully finished. DANISH DESIGN watches with their sophisticated elegance are perfectly suited to combine with casual or formal wear. Enjoy your time on earth, enjoy your DANISH DESIGN watch!


For this DANISH DESIGN men’s watch our designers reduced time indication to its very essence. The shining hour indexes combine with the baton shaped hands. A simple window at 3 o ‘clock shows the date. The steel case with its elegantly slim bezel measures 42mm in diameter; it is equipped with mineral glass. This modern, sporty watch features a nice leather strap with visible stitching and is water resistant to 30 meters.


Fashion conscious women love the looks of this rectangular watch that takes its cue from the classic Bauhaus ‘form follows function’ design. The steel case measures 25,5mm and is connected to a leather or mesh (woven steel) strap. The models that are fitted with a leather strap come with a distinctive coloured crown. The watches are water resistant to 30 meters.


Following its tradition of combining an almost stark industrial design with a fashionable twist, DANISH DESIGN developed the series 1046. The innovative dial design shows minutes, hours, seconds (blue hand) and date (blue triangle pointing at a curved indication printed on an only partly visible rotating disc) in a perfectly synchronized way, emphasized by the baton-style hands and sturdy indexes that give the whole watch an almost spoke wheel appearance. The dial is sunray brushed for the major part to improve legibility. The watch features a high quality quartz movement and a sturdy but elegant steel case, 42,5mm in diameter. It is fitted with a comfortable and good looking rubber strap. Series 1046 comes in different subdued colour schemes and is water resistant to 50 meters.


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